Marketing
This category contains articles related to marketing for founders of growing businesses who want tips and advice.
Have you thought about podcasting?
Have you thought about podcasting? Do you feel connected to your customers? Do you want to add more value to your audience? Building trust and rapport are two key priorities when it comes to growing your business and selling more. We all know that consumers need to...The marketing activities you really need to focus on (clue – it’s not social media)
The marketing activities that you really need to focus on Have you had a disappointing ad campaign? Or struggled to see results from social media? Maybe you have no idea what marketing content you should be putting out online. I see so many start-ups and scale-ups...LinkedIn tips for content marketing growth
Show up regularly, share valuable content, make strategic connections, engage and support the work of others. Any other LinkedIn tips for growing your business? I have had 2 really interesting new business enquiries come from LinkedIn this week. Interestingly one I...Why I have a podcast
I believe that running a business is not just about making money, though obviously, that is important. It’s also about all the other things that are part and parcel of it – looking after yourself, your customers, the people that work for you, the other...17 Things to Consider when looking at Marketing Strategy
What do you need to consider when doing your own marketing strategy? Everyone is always talking about the importance of marketing strategy. Strategy before tactics is the big buzz phrase! But a quick search on the internet shows that there is much confusion and many...