Marketing
This category contains articles related to marketing for founders of growing businesses who want tips and advice.
What are you doing with all your ideas?
As entrepreneurs, we have SO many ideas. But we need to focus on the mission-critical 👇 The things that are going to move the needle. Everything else is a distraction. Knowing how to focus your time/ energy and money is the first step. Focusing on just those things is...#11 Why and how – measure your marketing effectively
Measure marketing performance effectively Why should you measure your marketing? Measuring your marketing performance is critical to business growth. If you don’t, you don’t know what is working and what isn’t. And that means you’re probably...7 ways to increase your customer lifetime value
Keeping existing customers is generally a lot easier than finding new ones and converting them to become paying customers. They already know, like and trust you/ your brand/ your products. So one of the key things to think about is how can you increase the customer...Copywriting Hacks: How to write authentic copy that attracts your ideal customers
“Be yourself because an original is worth more than just a copy.” Suzy Kaseem I love this quote because the best copywriting really comes from your own authentic voice and you only, not anyone else. If you can’t get the messages and words right, how will your...Incredible ways to raise the bar on your PR: top hacks from 3 experts
Incredible ways to raise the bar on your PR: top hacks from 3 experts PR can often be mystifying to businesses. Do you ever struggle to know how to make it work? Everyone wants good PR. It’s such a good way to raise your visibility and get in front of a bigger...