Customer Strategy
Get amazing insights from surveying your audience
Have you asked your customers what they want? There is nothing like a good bit of research. Now is a good time to find out how you can help your customers. If you are setting up a business, scaling up, or looking to secure investment you need to know as much as you...Determining Your Ideal Customer
Why and How to Identify your Ideal Customer? If you want to scale your business one of the most important things you need to focus on is your ideal customer. The reason being that we all have limited resources (like time and money) so it’s best to focus your...Why is Human Connection So Important?
Human Connection – is the hot topic for me at the moment. A podcast, a trip to Rome and a process called EARS have got me thinking. Last weekend I listened to a brilliant interview on the Portfolio Career Podcast. – David Nebinksi interviewing Brian...Customer Lifetime Value (CLV) – Why is it so Important?
Importance of Customer Lifetime Value One of the most important things to know about your business, whatever its size, is the customer lifetime value, or CLV. This is a key metric, because if you understand what your customers are worth to you over time, then you can...