Marketing
This category contains articles related to marketing for founders of growing businesses who want tips and advice.
17 Things to Consider when looking at Marketing Strategy
What do you need to consider when doing your own marketing strategy? Everyone is always talking about the importance of marketing strategy. Strategy before tactics is the big buzz phrase! But a quick search on the internet shows that there is much confusion and many...How to get Value From an Untapped Database
I was talking to a client the other day, that had what I would call a significant untapped database. What I mean by this is that they had a lot of data from lapsed customers that had bought products from them in the past that they hadn’t since been in touch with. I...Why Marketing Strategy Matters
It matters because you have to have a marketing strategy in place before you do anything. Marketing tactics without strategy is a recipe for a disaster! You need to be clear of who it is you’re targeting, what the messaging is and how to best market to that...7 benefits of outsourcing marketing to an experienced consultant
Are you a business owner looking to scale and grow your business? One of the key areas for focus is outsourcing marketing! I meet a lot of people that have invested in marketing, but unfortunately marketing that is not delivering a return. They might have chosen the...The 6 key marketing metrics every business needs
So you don’t have a clue what marketing metrics are, let alone which ones are important? Panic not! Just read on to discover my top six metrics for effective marketing, and why – no matter the size of your business – you need them. Marketing metrics...