Marketing

This category contains articles related to marketing for founders of growing businesses who want tips and advice.

17 Things to Consider when looking at Marketing Strategy

Marketing

What do you need to consider when doing your own marketing strategy? Everyone is always talking about the importance of marketing strategy. Strategy before tactics is the big buzz phrase!  But a quick search on the internet shows that there is much confusion and many...

Why Marketing Strategy Matters

Marketing

It matters because you have to have a marketing strategy in place before you do anything. Marketing tactics without strategy is a recipe for a disaster!   You need to be clear of who it is you’re targeting, what the messaging is and how to best market to that...

If You’re A Start-Up Business, Read This

Business Tips

I talked to a potential client last week and I knew already the story that I was going to hear. Because I hear it a lot.  She has a great product. It is already selling in premium stores in London and luxury homeware stores online.    She had this fantastic idea. She...