Working with a venue-hire business to create a strategic marketing plan to increase bookings, reconnect with lapsed customers and achieve growth.
Background
Wellcome Collection is a London-based museum and library, with a focus on health and the human experience. There are various rooms and floors in the building that can be hired as private venues. These spaces are perfect for all types of events, from small board meetings to lavish award ceremonies.
Wellcome Collection has always been a really popular venue, but the team felt there was scope for generating more leads and higher revenue from their venue hire. I was brought in to deliver 1:1 consultancy over a period of three months.
How did I help?
I pulled together a combination of competitor analysis, customer research, marketing, social media and SEO audits, and customer journey reviews.
With the primary aim of boosting leads and driving more revenue, I implemented new strategies around marketing, digital marketing, audience targeting and new opportunities for growth.
All strategies were fully costed to fit a 12-month marketing budget and were supplied with marketing reporting set up across each channel. I also connected Wellcome Collection with my team of trusted suppliers to help them on their marketing journey.
I really enjoyed working with Daniel and his team to support this fantastic venue. They’re receptive to new ideas, very focused on delivering an exceptional experience to their customers, and committed to carrying out all the changes.
What happened next?
Armed with a clear strategy and marketing plan, Wellcome Collection are confident that they have the best process to drive targeted leads and reconnect with lapsed clients. Daniel is now on track to achieve his targets within his budget thanks to the structured plan of where best to allocate funds.
“Emmie provided a great insight into evaluating our current marketing strategy and we worked together to put a new improved strategy in place through looking at our customer journey and into how we can improve this to increase sales leads & revenue.
It was a pleasure working with Emmie and I would definitely recommend her to anyone looking to enhance their current marketing strategy.”
– Daniel Caleb, Wellcome Collection
The transformation
Before working with me, my clients worry that they’re wasting time and/or money on marketing that is not delivering a return. They often tell me they are overwhelmed by all the different possibilities for growth.
After working with me, clients have streamlined their business to save money, they’ve got a plan to achieve their 12-month targets and clarity on the mission-critical tasks for growth.
Clients tell me that I have demystified marketing and digital, and – just as importantly – given them aspirations for the future of their business and the confidence to know that they’re on the right track.
About Emmie Faust
A seasoned and successful entrepreneur, I’ve founded, grown and sold multiple businesses since 2005. I now work with ambitious service-based founders and larger organisations that want to win more clients and grow their business through results-focused marketing.
My tried-and-tested process includes auditing a business and conducting further research leading to a new strategy, the creation of marketing channel budgets and ongoing marketing reporting. I also introduce clients to my most trusted suppliers.
You can work with me through 1:1 consultancy or join my six-week Growth Programme for service-based founders.
Thinking about working with Emmie?
“It’s a very worthwhile investment! Her experience, contacts and assistance will make a huge difference to your business.”
– Nick Orme, Founder, Njori
