Helping an ambitious founder to create a strategy for growth and achieve her funding targets.

RoomLab Case Study 

Suzann Bozorgi is the founder of RoomLab – a business that offers a personalised online interior design service. 

Suzann hired me to help her with a digital marketing strategy and structured marketing plan so she could secure a future round of funding to accelerate her business growth.


How did I help RoomLab?

I delivered a combination of competitor analysis, audience targeting work, social media, paid marketing, website and SEO audits and a review of the customer journey. 

I implemented new strategies and plans around marketing, digital marketing, pricing, audience targeting and new opportunities for growth.  I also introduced Suzann to trusted suppliers who could help her implement the marketing plan. 

All strategies were fully costed to a 12-month marketing budget and came with marketing reporting across each channel. 


What was next for RoomLab?

Suzann successfully secured second-round funding and RoomLab continues to go from strength to strength, offering luxury online interior design services to both consumers and businesses. I loved working with Suzann and helping her to achieve the next critical step in her business-growth journey. 

“A highly recommended strategic marketeer and business coach, Emmie is a force to be reckoned with. She swooped into my business and in many ways transformed it, giving me the direction and tools that I needed to get real and tangible results. This included securing a new round of funding, creating a solid business plan and rebuilding our product. I had several consultants before but none was as no-nonsense, results-driven or as fun to work with as Emmie and I’m now proud to call her a friend. A huge thanks!”

Suzann Bozorgi, Founder, RoomLab


The transformation

Before working with me, my clients worry that they’re wasting time and/or money on marketing that is not delivering a return. They often tell me they are overwhelmed by all the different possibilities for growth. 

After working with me, clients have streamlined their business to save money, they’ve got a plan to achieve their 12-month targets and clarity on the mission-critical tasks for growth.  

Clients tell me that I have demystified marketing and digital, and – just as importantly – given them aspirations for the future of their business and the confidence to know that they’re on the right track.


About Emmie Faust

A seasoned and successful entrepreneur, I’ve founded, grown, and sold multiple businesses since 2005. I now work with ambitious founders with funding and established businesses.  They want a clear strategy and plan for growth and to grow their business through results-focused marketing. 

 My tried-and-tested process includes auditing a business,  putting together a growth strategy and then a tactical marketing plan.


Thinking about working with Emmie?

I can’t recommend working with Emmie enough, she has completely changed the way I think about my business (for the better) and given me a rocket-fuelled plan. Just say yes!

A complete no-brainer as she is BRILLIANT!

Suzann Bozorgi, Founder, RoomLab

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