Greener Energy was already running as a successful business, with a strong customer base, industry awards, and fantastic customer reviews. They had a significant marketing budget and wanted to scale their business further. Knowing that marketing is an investment, they hired Emmie to audit their current marketing and create a scalable plan for growth.
1:1 consultancy for 3 months: Marketing strategy, growth plan, and ongoing coaching
Emmie worked with the Greener Energy team over a 3-month period to support them with a strategic marketing plan. This process consisted of fortnightly coaching sessions, a social media strategy session with Emmie’s team, and SEO and website audits. In addition to this, Emmie had her team audit the paid ads campaigns to identify cost savings and ways to increase sales revenue.
The project covered:
- Market research
- Customer research and insight
- Competitor analysis
- Mission, vision and values
- Brand guidelines
- Website and SEO audit
- PPC audit
- Content and social media strategy
- Customer journey review
- Strategic partnerships
- Marketing strategy and tactics
- 12-month marketing budget split by channel
- Marketing reporting set-up
Emmie also introduced the team to her wider network to help execute the plan. This included contacts for paid ads, branding, PR, social media training, content strategy advice, and creative / media agencies.
Greener Energy has since received some fantastic PR coverage including Insider, Metro and Scotland on Sunday, as well as multiple industry awards.
Greener Energy feedback from working with Emmie Faust
How did you feel before working with Emmie?
Business was good, but we felt we needed some help and focus on how to scale up our marketing.
What was the best thing about working with Emmie?
Very friendly and great to deal with but also very focused on getting us the required results.
Her experience and ability to explain concepts and strategies fully. Her ability to listen and understand what we required even if we didn’t explain it very well. Her confidence in us and our product, and her support throughout the time we worked together and ongoing. Her introductions.
What did you find most helpful?
Since bringing Emmie on board, we have made amazing progress across a wide range of marketing solutions. We established what our weaknesses and strengths were and went to work on them.
Everyone can self-improve; however, Emmie brought a structure, a driving force, and the experience to get those skill sets to the forefront and set us out on our new path much more efficiently than before.
After establishing some of our weaknesses, Emmie has provided an amazing network of industry professionals to call upon and help to progress the business.
In what areas do you think you saved time and money by working with Emmie?
We have pretty much moved all our marketing from the original agency to more effective agencies (recommended by Emmie). As a result of this our social media CPA (cost per acquisition for a new customer) has reduced by 26% yearly and our cost per sale has reduced by 42%.
These are just some of the impressive improvements we have had through advice and introductions from Emmie.
How do you feel now that you have finished working with Emmie?
Emmie has massively helped our marketing manager create a clear content plan and ideas to create a stronger brand message and image.
Since getting a social media strategy in place everything has been much more organised in terms of content, and engagement on posts has increased as well as followers / likes – and still is.
Since having the sessions with Emmie and her amazing contacts, we feel much more confident in our ideas. We also find it easier to create weekly content and have a much clearer understanding of how to use our socials to build and maintain a strong brand.
Testimonial from Greener Energy
“Since bringing Emmie on board, we have made amazing progress across a wide range of marketing solutions. We would recommend Emmie to any business from a start-up to a corporate organisation. Emmie is like a life coach and a marketing coach in one with a network of professionals to propel you to the next stage.” – Founder and Team, Greener Energy
To sum up
Greener Energy wanted clarity on their existing marketing and a clear way forward to help them scale. By working with Emmie, they gained a clear strategy and importantly, the desire and drive to grow further. As a result of this, Greener Energy’s social media CPA (cost per acquisition for a new customer) has reduced by 26% yearly and their cost per sale has reduced by 42%. Emmie is confident that Greener Energy will reach their ambitions to be the main reputable business in their sector in Scotland and the North of England and have the business ready to sell if they decide to do so.
Need Emmie’s support?
Emmie works with service-based businesses looking to scale and grow by providing one-to-one consultancy and a strategic growth plan. You can also complete the FREE Ultimate Growth Audit to receive valuable insights on scaling your business.